Entrepreneur since 2009 with something as old school as a wine shop. Now in 2014, there are four of them. All named SMAGFØRST.

Morten has always known he was going to be an entrepreneur, but that he started with wineshops was more or less a coincidence – a pleasant one though, as it allows Morten to combine his hobby with work.

Selling wine is a highly competitive business, which has made Morten to focus on selling an experience and not only a bottle of wine. Having way too many different ideas for just one company, he started Tastersbox.com in 2014 – a concept that brings new wine experiences right to your doorstep every month.

When not working, Morten will be eating out, travelling or hanging out with friends – all accompanied by beer rather than wine, as wine tends to taste like work.