Since we’ve moved in, I’ve gotten a lot of questions not only about what is Nest and how it works, but also in regards to what value it has created for me. So – I’d like to take a minute to highlight what I see as the best parts of co-living and why it’s the best decision any entrepreneur can make for both their personal and professional life.
But first… let me recap what life in Nest is.
Nest is not a co-working space! Our residents come home to Nest. It’s where they live and unwind. Of course, we inevitably also share budding business ideas and collaborate with each other on projects, but this is second to being awesome roommates who trust, play, eat, and hang out with each other.
Nesters tend to kick ass in their respective startup during their day. For them, it’s ideal to come home at the end of a crazy day and be surrounded by people who get it. People who understand the roller coaster ride that is entrepreneurship, who understand the dream you are chasing, who are like-minded, and who you can rely on for all sorts of advice.
Now for the benefits of living in a place like Nest.
Most of the people living in Nest are extremely well connected both in terms of people and knowledge. It’s a soft KPI in my book, but as a ballpark idea almost everyone in Nest has over 500+ contacts on LinkedIn. Think about the implications of that. Because you’re deeply connected to all of these people, you have the potential to tap into a network of 10,000+ people (21 residents x 500 LinkedIn connections). This is extremely valuable for getting the knowledge I need and the reach I need to succeed as an entrepreneur.
If you are already an entrepreneur you probably have noticed that you tend to work more hours than some of your friends outside of entrepreneurship. Therefore you might sometime have experienced the desire to be social, but realistically don’t have the right hours or energy to practically plan something with friends. Living in a co-living space solves this problem. You find yourself with a built-in social life. If you’re tired, go in your room and lock the door. If you’re feely talkative, go knock on someone else’s or make a post in the Facebook group and see if someone’s up for a party, movie, talk, or bottle of wine. Undoubtedly, it will only take a few minutes before you find yourself in good company.
The youngest resident in Nest is in her early 20’s and the oldest is in his mid 30’s. Living with such a diverse age group has not only taught me tons about business that I can use in my own startup, but maybe even more importantly granted me with life insights from so many different perspectives that will last a lifetime. You get a crash course in different ways of life. For example, one resident has lived a work-from-the-beach lifestyle and another has lost a good relationship due to work overload. Hearing and learning from all of these life experiences makes it a lot easier to make good decisions or at least challenge your own thinking.
Unfortunately your vision of your project never goes as planned and you encounter tons of ups and downs that can be hard for some friends and family toreally understand. During this process, it is great to have peers that understands what you are going though and even better might have a better way of doing things.
Your advisory board is only a dinner away
One concept that people really seem to like in Nest is the Booster Brunch, a concept where you bring up a problem that you are facing and people share solutions to your problem over brunch. So far, the ROI for the Booster brunches are beyond what anyone ever imagined and it is only getting better as we tap into each other’s brainpower more and more.
While in some regards, there is nothing revolutionary about communal living, it seems that co-living homes for ambitious and lifestyle hackers is becomingincreasingly trendy. Nest Copenhagen alone receives a new application every other day and has piqued the interest and curiosity of Virgin Magazine, Sony Music, IKEA, students, corporates, and entrepreneurs who want to get a peak inside of Nest and see how the creators of tomorrow live and play
So, if living in a communal setting is so rewarding, why aren’t more people doing it?
Well, like so many things in this world, people are different and for those that are very introverted or prefer being king of the castle, a communal living situation might not be for them. So far 9 out of the 10 people who have moved out of Nest have done so because they wanted to move in with their significant other and start the process of building a family.
Who knows. Maybe the next step will be to take co-living to the next level and create Nest for couples or Nest for families.